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Marketing management / Dawn Iacobucci.

By: Iacobucci, Dawn, authorMaterial type: TextTextPublisher: Boston, MA : Cengage Learning, c2019Edition: Fifth editionDescription: xii, 324 pages : illustrations ; 25 cmISBN: 9789814839792 (reprint)Subject(s): Marketing -- ManagementLOC classification: CIR HF 5415.13 | I23 2019
Contents:
Part 1 : Marketing strategy Part 2 : Product positioning Part 3 : Positioning via price, place and promotion Part 4 : Positioning : assessment through the customer lens Part 5 : Capstone
List(s) this item appears in: Newly Acquired Books (Purchased) October 18, 2021
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Item type Current location Collection Shelving location Call number Copy number Status Date due Barcode
Book Book Cavite State University - CCAT Campus
Book GCS CIR HF 5415.13 I23 2019 (Browse shelf) 1 copy Available R0012629
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CIR HF 5415.3 Sc35 2012 Consumer behavior / CIR HF 5415.13 C36 2008 Basic marketing : a global-managerial approach / CIR HF 5415.13 E36 2020 Entrepreneurship marketing : principles and practice of SME marketing / CIR HF 5415.13 I23 2019 Marketing management / CIR HF 5415.13 K68 2012 Marketing management / CIR HF 5415.13 M37 2011 Marketing 10/11 : Annual editions / CIR HF 5415.13 P47 2010 Basic marketing : a marketing strategy planning approach /

Includes index.

Part 1 : Marketing strategy
Part 2 : Product positioning
Part 3 : Positioning via price, place and promotion
Part 4 : Positioning : assessment through the customer lens
Part 5 : Capstone

In English text.

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